Scott Shalles

How do you motivate people to help clean up a river? You paint a water slide over sewage drains so they can imagine the possibilities.

Can a sub sandwich with fresh baked bread give you a better day? This campaign proves that a little goodness in your gut bucket goes a long way.
 

To launch the new Cousins Twisted Subs, we created a TV spot featuring a Sasquatch hunter being called out by Bigfoot for being twisted after seeing him steal a Twisted Sub from a fellow hunter. The spot was tagged with #SquatchSpeaks. When viewers went to #squatchspeaks on Twitter they could interact with Squatch and view a series of videos of him setting the story straight on all the misconceptions about his species. He also talked about his new found love for Twisted Subs.

It's a tough job market out there. Most university students rack up huge amounts of debt and after graduation there are few opportunities. MATC offers an alternative with training and certification options for jobs that are in demand. In fact, they have an 86% job placement after graduation. It's an opportunity to have a professional career in half the time, at half the cost. A career in the trades to millennials seems less prestigious than white-collar jobs but there's a huge demand for workers. Our campaign made this career path cool again and increased admissions.

The United Performing Arts Fund (UPAF) supports the performing arts by providing funding and awareness. This print campaign shows what happens when the funding dissappears.

Nortel Networks needed to communicate the innovation of their network. We created this spot to illustrate the possibilities they have brought to the internet.

People love State Fairs. Sometimes they even try and recreate that "Fair" feeling during the off-season.
 

To build awareness for the Wisconsin State Fair we posted this video of a pig named Bacon Boy trying to find a date for the Fair. Viewers could interact by sending potential date prospects via facebook. We also covered every phone pole and bulletin board with posters of Bacon Boy's plea to the public.

Banks are generic. They all offer the same products and it's hard to differentiate one bank from the other. Bank Mutual was looking for a way to stand out in the crowded category. We created an integrated campaign that positioned Bank Mutual as the bank who helps you plan for those life-changing, financial milestones you want to reach in life. We called it, Mutual Milestones, and we reinforced this message with the aspirational tagline, Tomorrow Starts Today. TV and pre-roll executions show people reflecting on how they reached their life milestones from humble beginnings with help of Bank Mutual. 

Healthcare advertising tends to all look the same. This campaign stands out by allowing the doctor to tell a story about a specific patient and procedure.

Odyssey Greek yogurt is made with real fruit and is lower in sugar than the leading brands. This print campaign demonstrates that they keep it real with a peeled back package revealing fresh fruit and headlines that preach the real fruit message with a bit of whimsy. 

The Iditarod. One of the toughest races in the world. They wanted to start building the iconic name into a brand. We created a new identity and a posters campaign that tapped into the psyche of the race. 

Turns out hemp is pretty medicinal on the skin too.
 

The Sonora Hunting Association is a network of ranchers in Mexico who discovered that the trophy hunting category can be a more lucrative venture than raising cattle. Their land has an abundance of trophy Mule Deer and other big game so they turned their ranches into upscale, hunting destinations. Our job was to create print ads that introduced this hunting experience to big game hunters in the states.

Bubon Orthodontics’ tagline is “Give the world your smile.” They wanted to expound on that theme and tell a story that reflected their brand value in social media. We created an animated content video that follows a young girl who is trapped in her own personal shell because she didn’t like her smile. She discovers Bubon Orthodontics and is able to break out of her shell and live a more enriched life.

The da Vinci is a non-invasive robotic surgery system that delivers pinpoint accuracy. It looks intimidating. We gave the robotic machine a persona that emphasized the accurate capabilities of the machine and made it less intimidating to potential patients.