How do you motivate people to help clean up a river? You paint a water slide over sewage drains so they can imagine the possibilities.
Can a sub sandwich with fresh baked bread give you a better day? This campaign proves that a little goodness in your gut bucket goes a long way.
To launch the new Cousins Twisted Subs, we created a TV spot featuring a Sasquatch hunter being called out by Bigfoot for being twisted after seeing him steal a Twisted Sub from a fellow hunter. The spot was tagged with #SquatchSpeaks. When viewers went to #SquatchSpeaks on Twitter they could interact with Squatch and view a series of videos of him setting the story straight on all the misconceptions about his species. He also talked about his new found love for Twisted Subs.
It's a tough job market out there. Most university students rack up huge amounts of debt and after graduation there are few opportunities. MATC offers an alternative with training and certification options for jobs that are in demand. In fact, they have an 86% job placement after graduation. It's an opportunity to have a professional career in half the time, at half the cost. A career in the trades to millennials seems less prestigious than white-collar jobs but there's a huge demand for workers. Our campaign made this career path cool again and increased admissions.
Odyssey Greek yogurt is made with real fruit and is lower in sugar than the leading brands. This print campaign demonstrates that they keep it real with a peeled back package revealing fresh fruit and headlines that preach the real fruit message with a bit of whimsy.
The United Performing Arts Fund (UPAF) supports the performing arts by providing funding and awareness. This print campaign shows what happens when the funding dissappears.
Nortel Networks needed to communicate the innovation of their network. We created this spot to illustrate the possibilities they have brought to the internet.
Healthcare advertising tends to all look the same. This campaign stands out by allowing the doctor to tell a story about a specific patient and procedure.
People love state fairs. Sometimes they even try and recreate that "fair feeling” during the off-season.
To build awareness for the Wisconsin State Fair we posted this video of a pig named Bacon Boy trying to find a date to accompany him to the fair. Viewers could interact by sending potential date prospects via social media. We also covered every phone pole and bulletin board with posters of Bacon Boy's plea to the public.
The da Vinci is a non-invasive robotic surgery system that delivers pinpoint accuracy. It looks intimidating. We gave the robotic machine a persona that emphasized the accurate capabilities of the machine and made it less intimidating to potential patients.
The Iditarod. One of the toughest sled dog races in the world. They wanted to start building the iconic name into a brand. We created a new identity and poster campaign that tapped into the psyche of the race.
The Sonora Hunting Association is a network of ranchers in Mexico who discovered that the trophy hunting category can be a more lucrative venture than raising cattle. Their land has an abundance of trophy mule deer and other big game so they turned their ranches into upscale, hunting destinations. Our job was to create print ads that introduced this hunting experience to big game hunters in the states.
Sleep gives you energy. That was the positioning we developed for the launch of the Agnesian Healthcare Center for Sleep Disorders. The campaign executions visually communicated that a good night of rest gives you more vitality.
Turns out hemp is pretty medicinal on the skin too.
It’s always a rewarding experience when you can donate your skills to a good cause. I've had the opportunity to contribute my time and talents to these great nonprofit organizations.