Hello, my name is Scott. I like to ride motorcycles in the woods and then stop to gaze at stuff. When I’m not riding a motorcycle in the woods, I like to write and create communications that make connections. Throughout my career, I have worked on national brands, regional brands and everything in-between. What I have learned through the years is that this job is about making connections. Today, it's so much more. More tools have been added to the process. Now, we have more data and more insights. It’s gotten easier to reach people but it’s harder to make real connections. For the past few years, I’ve been working closely with both PR and Media to create work that combines analytics with creativity to make better connections.