Banks are generic. They all offer the same products and it's hard to differentiate one bank from the other. Bank Mutual was looking for a way to stand out in the crowded category. We created an integrated campaign that positioned Bank Mutual as the bank who helps you plan for those life-changing, financial milestones you want to reach in life. We called it, Mutual Milestones, and we reinforced this message with the aspirational tagline, Tomorrow Starts Today. TV and pre-roll executions show people reflecting on how they reached their life milestones from humble beginnings with help of Bank Mutual.