We created a direct mail kit that challenged media and influencers to try all of the 100 Dishes to Eat in Alabama. The kit contained the 100 Dishes to Eat in Alabama brochure and some whimsical goodies that poked fun at the intestinal fortitude needed to complete the 100 dishes challenge. Mints, Alka-Seltzer, moist towelettes and a wooden spork were included along with a 100 Dishes Journal to track the progress.