A career in the trades is the fastest way to a professional career even though they’re perceived as a less professional career path than white-collar jobs. Plus, most university students rack up huge amounts of debt and after graduation there are few opportunities. MATC offers an alternative with training and certification options for professional jobs that are in demand. In fact, they have an 86% job placement after graduation. It's an opportunity to have a professional career in half the time, at half the cost. Our campaign highlighted this truth nugget and increased admissions.